About multilingual SEO
Multilingual or International SEO involves optimising a website for search beyond your company’s native language.
Businesses need multilingual SEO to reach new markets in different countries, and this is done by optimising their websites for relevant keywords in the target language.
It’s important these keywords are not simply direct German or English keyword translations, and that they take into account the nuances and intricacies of the language.
Take for example global SaaS platforms, and the term SaaS itself; literal translations from English to another language just don’t work, even more so where there are acronyms in use. A seemingly universal term like CRM (Client Relationship Management) in French is defined as “gestion d’une base de données clients” yet translates as ‘gestion de la relation client’. It doesn’t scan or read as snappily as the original, but GRC is the widely used acronym.
To understand this, specific knowledge and expertise is needed, or the skills of a multilingual SEO company.